The dentist is done with your teeth. You had a root canal, and while you were seated, the dentist also removed the plaques you had gathered up over years of too much sugar and starches. You are a bit set off and words stumble out of your mouth as you get out of the chair. You take your coat and leave the clinic without the urge to flex your mouth and vocal cords talk to anyone.
Once you get out of the clinic your phone beeps and you receive a text message saying: “Dear Kim! Thank for your visit to Tannlegen AS. Please click the link below to choose how to settle your account. You can choose to pay by invoice, credit card or VIPPs. You can also choose to postpone the invoice for 45 days, or do partial payments through a credit account. The link is active for three days, and if you have not chosen your preferred method of payment by then, you will receive an invoice through mail. Again, thank you for your visit”.
The situation above is about to become a reality. Whilst not only maintaining all the operational needs of the clinic the solution is also estimated to improve operations of the clinic with approximate savings of up to 100MNOK for the dental health sector in Norway.
For the patient, settling a dental bill can sometimes be a concern and dealing with how to settle larger bills in front of staff and other patients can be awkward. This situation is of no benefit to the patient nor the clinic. Maybe you don’t have money to pay immediately, or you don’t have the credit limit required on your bank account or credit card, and dealing with this in front of people you do not know can at worst feel like a violation of privacy.
Harald Dahl Pedersen, CEO of OptinBank says: “With OptinPay Dental we are launching our first sector-specific payment solution, delivering best in class functionality for the clinic as well as the patient. Optin Pay Dental integrates with Opus Dental and requires no additional investments or training of staff to operate. The patient can settle the invoice in private, choosing what makes the most sense for him or her at the time.
With experts from the dental sector onboard, the three partners have developed a flexible and secure payment solution that covers all the needs of the clinic for day to day operations. Besides being simple to use for the staff, the solution supports vital functions such as EHF invoices, OCR files, supports legislation of management of sensitive patient data, reporting requirements, export functionality, and integrates fully with accounting.
Harald continues: “Understanding the clinic, the dentist and the dentist/patient relationship is key. We have experts on the team with a long history from systems and dental health and with this understanding, we have tailored the solution to fit the operational needs of the clinics and developed an end-to-end value chain for payment and communications specifically catering to the needs of the dental sector. In addition, we do this with best in class terms for patients and clinics, offering the best total value for all parties. With Fair Group onboard we are able to offer a complete invoice and collections solution where the patient is the most important player.
For Opus Dental, the agreement is a much sought for a breath of fresh air. Lasse Moe, CEO of Opus Systemer says;
“We are a leading provider of Dental Health Record Systems in the Nordic region, and as such our ambition to constantly advance our offering to our customer base is high. This agreement is a major push for innovation and should be seen as a signal to the market that we are not satisfied with the pace of innovation from the payment industry”.
Fair Group is a new player on the invoice and collections scene. As the name implies, they wish to be different. More importantly, the wish to be fairer.
Rune Heimstad of Fair Group says; “Having a flexible solution like this to settle your payment changes the game quite substantially. As we (the three partners) are involved in the entire chain of events, we can tailor communications at every instance through the customer journey, providing a unique customer experience. At Fair Group the basic idea is to make extensive use of technology in order to be able to offer the best commercial terms in the market for the clinic as well as the patient. Combining the use of technology with our expertise and extensive experience in customer communication means that we can secure that the dentist/patient relationship is maintained and even strengthened. This secures that the patient gets the feeling that he is taken care of every step of the way”.
Lasse Moe continues: “Optin Bank and Fair Group are interesting partners to us for a number of reasons. First of all, they believe, like us, that technology can be used to improve the situation for the dentist as well as the patient. Secondly, they are in the scale-up phase as companies. This means that they are agile, flexible and fast in their response to us and the needs of our partners. That they are both Norwegian makes it even more appealing as it means that Norway is finally starting to flex some muscles against players such as Swedbank and Klarna”.
Harald Dahl Pedersen sums it up: The payment industry is definitely changing, and we believe that the partnership is significant as it marks a shift in how the payment customer journey is evolving from something of a bare necessity to something that can actually strengthen the bond between seller and buyer – in this case between dentist and patient. A competitor of ours said to me; payments are just payments. Well, I believe this to be wrong. The end-to-end approach of the partnership with Opus Systemer and Fair Group offers so many benefits for the clinic and the patient that I believe we will lead the area of payment solutions in the dental health sector for years to come”.